2016 Box Office Battle

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Kevin Feige revealed in Empire that Marvel WILL NOT be moving the release date of Cap 3 from May 6, 2016. Usually this wouldn’t be news but it is the first confirmation we’ve heard that May 6th will officially be a death match between Captain America 3 and Batman v Superman: Dawn of Justice. Both films will look to win the 2016 box office battle and Feige’s statement will certainly irk Warner Bros. Marvel being unwilling to move their release date shows their confidence in the universe they have built and the popularity of Captain America. Cap 2 is, in my opinion, the best Marvel film to date and by the time 2016 rolls around we will have seen Avengers 2: Age of Ultron, Guardians of the Galaxy, and Ant-Man. Marvel is sure that the buzz will be huge for Cap 3 and I think with the Disney/Marvel marketing machine behind the film it will win the weekend.

DoJ

I’m predicting is that Warner Bros. will bump BvS back despite recent statements from their domestic distribution chief Dan Fellman. The dynamics here are fascinating and I’m sure even if one studio moves their date it will be for “production reasons.” With how important opening weekends are to the studios and given the relative lack of success of Man of Steel compared to Captain America 2 or The Avengers, I’m guessing Warner will need to do everything they can to increase their box office take and that means moving Dawn of Justice. This two year game of chicken will be great fun to watch and I can’t wait to see the next move.

I actually wrote a case for Ivey a couple years ago on this very topic which you can check out here.

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